Fashion Around Africa Series: Ivory Coast

When it comes to fashion everything depends on the style, the way you wear it and how you show it off. Many people show off their clothes by strutting down the street with their heads up high, but in Ivory Coast fashion shows are where you have the opportunity to show the world your designs. Events like the different fashion shows and the start of fashion week in Ivory Coast is where life is brought into many of the designers clothing. The fashion show in Ivory Coast is not the only place where fashion can be displayed but also at the Ivory Coast fashion week which took place this year from August 1st – 5th. Many different people bring life to Ivory Coast fashion show and fashion week and put a twist on their different styles.
Cote d'Ivoire Fashion Week 2012
Ivory Coast’s fashion shows are known to take place in the former capital, Abidjan, where many of the fashion designers are located. The last fashion show took place in October 2011 and some of the designers that were present at the show were Pathe’O, Gilles Toure, Angy Bell and Michele Yakice. Gilles Toure is one of the top designers in Ivory Coast and his clothes mainly use the material and patterns of Ivory Coast’s clothing. He uses the different patterns and modernizes them to fit what many people will want to wear. Below is an example of what his clothes looks like.

Gilles Toure et Uniwax

Photo Credit: Abidjan.net

Gilles Toure et Uniwax

Photo Credit: Abidjan.net


Pathe’O is also a well-known designer and even designed clothes for Nelson Mandela. Just like Gilles he also uses the material and patterns of Ivory Coast clothing to make his clothing but he adds his own taste and twist to it. Below is a picture of one of his designs. Fashion shows are a big event in Ivory Coast and have been for the last six years and will continue on to their 7th year during 2012.

Pathé'O

Photo Credit: Patheo.fr

The traditional fashion shows are not the only form of fashion in Ivory Coast but they now have the addition of fashion week just like the United States and Europe. The World Fashion Organization (WFO) is in charge of all the biggest fashion shows in the world but their biggest shows are the fashion weeks that take place in the US and Europe. In March 2010, the WFO established an Ivory Coast National Chapter.

The main objectives of the WFO in Ivory Coast and all the countries as a whole are to encourage the expansion of World Fashion in the fields of goods, services, capital and technology, promote international business relationships and understanding on the principle of World Fashion among business enterprises and nations; foster the increased participation in the World Fashion Forum by developed and developing countries alike, particularly with a view to better integrate all countries into the World Fashion; provide complete and reliable services for import and export with global coverage utilizing its portfolio of international Fashion and, abide the Constitution of World Fashion Organization. These are the different objectives every fashion week country must abide by.

Pathé'O

Photo Credit: Patheo.fr

Ivory Coast held a fashion week last year and some of the designers that presented their clothes were Pathe’O, Rachel Yahiri, Michele Yakice and Ousmane Doumbia. The theme for this year’s Fashion Industry “in order to show at first the weight of this business sector in terms of job creation but also and especially organize reflection with Government, World Fashion industry leaders, partner in development and the financial institutions for a better organization of this industry.” Ivory Coast Fashion Week is also the platform for the selection of Ivorian fashion industry personalities who will represent the country at the World Fashion Week and World Fashion Awards planned in United States of America in 2012. The aim of Ivory Coast Fashion Week is to promote, cooperate, finance, educate and protect African fashion which is the heart of their strategy to make it a great week.

Sources:

o http://www.europaregina.eu/fashion_weeks/ivory-coast-fashion-week-03052012.htm
o http://www.africafashionguide.com/2012/05/ivory-coast-fashion-week-2012-event/
o http://www.modernghana.com/lifestyle/2656/16/the-return-of-fashion-to-ivory-coast.html
o http://africanlegends.wordpress.com/2009/09/07/a-renowned-african-stylist-patheo/

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About lnmcfarlane

Owner of Wafrique Crafts LLC, a retail company that sells unique, dressy and fun clothing and accessories made in different regions of Africa.
This entry was posted in African Fashion, Events, Places We Go. Bookmark the permalink.

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